We all know you work hard on your business, so why don’t you have a proper website?
- Is it because you’re too busy?
- Cost concerns?
- Most boring task ever?
- Or is there any other reason?
Are you missing out on a great website because you haven’t considered it before? As experts in our fields, we tend to be problem solvers instead of seeking help. However, it’s important to maintain a beginner’s mind and ask fundamental questions. So, let’s explore some basic website terms to make the process easier and help you decide what’s important for your winning website.
1. Responsive Design:
Have you noticed that websites look different on your phone or tablet than they do on your desktop computer? That’s because the screen size is different, which means the content size needs to change as well for easy readability.
To unlock its full potential, your website must undergo optimization. Failure to do so can result in oversized images, misaligned text, or frustratingly slow loading times. These flaws are embarrassing for the business because they look unprofessional, but they’re also annoying for the potential customer, who is likely to click off the site in search of something easier to navigate.
According to Statista, over half of all Google search visits (61%) occur on mobile devices.
Since over 60% of Google searches are done on a mobile device it’s critical that your website looks and performs just as well on a phone as it does on a desktop.
Not only should this be included in your website build, it should be part of the monthly maintenance cost. Technology is ever-changing and what might seem fast now could be achingly slow next year. Your site will require regular updates to keep it running buttery-smooth.
2. On-Page SEO
Page load speed is a critical factor in determining your website’s ranking on Google. Slow-loading pages can lead to user frustration and increased bounce rates, where visitors leave your site without engaging further. In fact, research from eConsultancy suggests that if a website takes more than 3 seconds to load, 40% of people will abandon it.
To ensure faster page load times, you should optimize various elements of your website. This includes optimizing image sizes and formats, minifying CSS and JavaScript files to reduce their file size, leveraging browser caching, and utilizing content delivery networks (CDNs) to distribute your site’s content across multiple servers.
By focusing on these three key aspects of on-page SEO (content, linking, and speed), you can improve your website’s visibility and ranking on search engine result pages. Remember to consistently create unique and valuable content, obtain high-quality backlinks from reputable websites in your industry, and optimize your website’s speed to provide a better user experience.
3. Website Hosting
This is where your website lives. Just like people rent apartments, your website rents a home too. It’s where all the data is stored that makes your site run properly and allows visitors to view it. No need to make a separate payment, your hosting (website’s rent) is included in your monthly service.
4 Domain Name and Annual Renewal:
A domain name is the unique name of your website, like amazon.com. It’s similar to how each person has a unique social security number, but unlike social security numbers, domain names come with a cost. If you don’t pay for your domain name, you’ll lose ownership, and someone else can buy it.
Typically, the cost to purchase and renew a domain name is around $10 to $20 per year. We want to be transparent with you, so this cost is included in your monthly service fee. If you decide to cancel our service, you can keep your domain name, but you’ll be responsible for paying the annual renewal fee.
5. Customized Design
We understand that nobody wants to pay for a website that looks just like everyone else’s. Your website should be special and tailored to your specific audience. After all, a boxing gym and a florist shouldn’t have the same website design, right?
That’s why we’ll collaborate with you to select a layout, colors, fonts, images, and everything else needed to make your website truly reflect your unique identity. Our goal is to create a website that represents YOU and captures the attention of your customers.
6. Unlimited Stock Photos
There are loads of free stock photos online. The problem is: Companies with the most high quality images charge a fee. Paying the premium means access to different sizes and countless more options than you’ll find on a free site.
We have access to the premium sites, which means so do you. Choose as many as you like, there’s no limit to the amount of images we can add to your site.
7. Plugins Integration
Think of plugins like the apps on your phone. Each one has a different function. There are endless amounts of free and paid plugins available. The key is to use the appropriate mix of them.
For example in our website builds we use plugins to speed up your website, backup your data, assist with SEO, security and e-commerce to name a few. Plugins need to be monitored, updating and sometimes deactivated and removed. No need to worry we’ll take care of that.
8. Security SSL Certificate
Everyone wants to keep their personal information safe online, right?
An SSL (Secure Sockets Layer) certificate is a way to protect your information and it has many benefits.
When you enter information on a website, it goes through different points before reaching its destination. SSL makes sure that your information is encrypted, so scammers or thieves can’t intercept it.
Without SSL, things like your credit card details are vulnerable because they travel over the internet without encryption, meaning anyone with the right skills can see and steal them.
SSL also guarantees that the website you’re sending information to is genuine and not a fake site trying to steal your data. Another important feature is data integrity. It ensures that the information you enter stays the same as it travels to its destination.
Google wants to promote secure websites, so having an SSL certificate can improve your website’s ranking on Google.
How can you check if your website has an SSL certificate? Look at the search bar where your web address is displayed. If you see a padlock symbol, it means you have a secure connection.
9. Google Analytics Tracking Report
Most web design companies offer any type of analytics report as an additional cost. Don’t worry, though; these reports are all included in your monthly payment with Lynked Up Marketing.
Why? Beacaus we believe that you need to know how many people are visiting your site (traffic), time spent on your site, social sharing, or where a visitor came from (source), to name a few. Understanding this data is crucial to evaluating your website’s performance and finding ways to enhance it. We want you to have all the necessary information to make informed decisions without any hidden fees.
These are just a few of the services and benefits you can expect from our collaboration. We offer a range of additional features and services that we would be happy to discuss with you. We value open communication and want to address any questions or concerns you may have. Please don’t hesitate to reach out to us. Our aim is to provide you with a comprehensive and satisfying experience, and there are no charges for any queries you may have. We look forward to working together with you.
